GOODION MEDIA
Goodlion knew exactly what we wanted without us needing to explain it.
We had a boost in engagement, followers, and leads. That's exactly what we wanted.
They make it fun, relaxed, and get the job done right. Just book Goodlion, they will take care of the rest.
Client Story
Badass Coaching
Meet Badass Coaching
"We were overthinking everything. Trying to make things perfect... so it just wasn’t
getting done.”
Louise (Owner & Head Coach) and Cat (Assistant Coach) are the powerhouse duo behind Badass Coaching, a business built on helping women develop a strong body, strong mindset, and strong nutritional foundation. Before working with Goodlion, Louise and Cat faced a familiar challenge: perfectionism, overthinking, and a lack of clear direction were slowing down their ability to showcase their work and grow their audience.
"From booking in with Aaron, everything was smooth. He just got it. He knew where the focus needed to be, and made us look and sound our best.”
The Turning Point
Goodlion began with a strategy-led discovery session to identify the goals and tone of the content. What followed was a seamless, collaborative production process. From pre-shoot planning and creative direction to final edits optimised for social media.
The first project focused on capturing a transformational experience for three clients who had recently completed a structured fitness and nutrition journey. The goal wasn’t just to show before-and-after results, but to communicate the emotional and personal story behind the progress.
By combining cinematic visuals with authentic, unscripted moments, we produced a video that resonated deeply with both the existing community and potential new clients.
From the very first chat, they felt the shift: Aaron quickly became more than a videographer. He became their content collaborator—and, as they say, their hype man.
Why It Works
"You're not scary anymore. People see the real you. They're not afraid to reach out.”
Goodlion videos go beyond highlight reels. They build connection and trust with your audience, so your next client doesn’t feel like a stranger. They feel like they already know you.
Results & Ongoing Partnership
The video content produced by Goodlion had an immediate and measurable impact for Badass Coaching. Social media engagement increased, their following grew, and a steady stream of client inquiries began coming in. By highlighting their values, team culture, and client success stories, the content helped turn passive viewers into confident leads.
Following the success of their first collaboration, Badass Coaching continued working with Goodlion on a series of projects including transformation showcases, community events, and behind-the-scenes brand storytelling. Each video captured the energy, personality, and professionalism that define the Badass Coaching brand.
Together, Badass Coaching and Goodlion have built a strong creative partnership based on trust and a shared vision. Through strategic, story-driven content, Goodlion continues to support Badass Coaching’s mission to empower women through fitness, mindset, and community.