GOODION MEDIA
Client Story
The Stables
Meet The Stables
"We wanted something that looked current, cool, and totally captured the vibe"
Anna (Co-Owner) leads The Stables, a high-energy fitness and obstacle course facility based on a working family farm in Gorey, Co. Wexford. With a focus on HYROX training, community events, and youth development, The Stables needed content that could capture the raw intensity and spirit of their brand. That’s where Goodlion came in — to turn their vision for EPIC Games into a cinematic campaign that sparked real buzz and sold out in under an hour.
What impressed me the most was the level of detail they put into the planning before even picking up the camera.
It was electric. Everyone wanted to be part of it — and that was down to how Goodlion told the story.
It was us, our personalities, our space, our mission. They really got who we were and made that the centre of the campaign.
"They brought ideas we hadn’t even considered and made it all look effortless. It was us — just elevated."
The Challenge
Anna, co-owner of The Stables, wanted to go beyond traditional advertising and create something that captured the emotion, excitement, and intensity of the event while staying true to the brand’s community-driven ethos. But with no in-house creative team, they needed a trusted partner who could handle the full scope: from concept to execution.
From the first meeting, the collaboration was hands-on and strategic. Goodlion Media helped shape a campaign that didn’t just showcase the physicality of the event, but its heart, the community, the atmosphere, and the spirit of competition.
We worked closely with The Stables to align visuals with their brand tone: bold, fast-paced, grounded in authenticity. The campaign included short-form content for social media, teaser edits, and a full-length hero video designed to build anticipation.
The Result
Tickets for EPIC Games sold out in under one hour.
Huge increase in engagement across Instagram and Facebook.
Ongoing content partnership secured for future events.